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established in 2014, the iab technology laboratory (tech lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, iab tech lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. its work includes the openrtb real-time bidding protocol, ads.txt anti-fraud specification, open measurement sdk for viewability and verification, vast video specification, and digitrust identity service. board members/companies are listed at https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/. for more information, please visit https://iabtechlab.com.

onaudience fuels digital campaigns and business solutions through high-quality data with global reach. privacy-safe & gdpr-compliant data | +200 markets

monetizemore is an award-winning google certified partner for ad optimization. we provide services in app monetization, bot blocking and maximizing ad revenue.

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mobvista(1860.hk) is a leading mobile technology company providing a complete suite of advertising and analytics tools for app developers and marketers seeking global growth.

snigel is an advertising technology, native video, and header bidding company that helps publishers grow their ad revenue through ad optimization and yield management.

targetvideo is a video revenue and engagement platform that offers premium video solutions for digital publishers and advertisers.