interactive advertising bureau

established in 2014, the iab technology laboratory (tech lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, iab tech lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. its work includes the openrtb real-time bidding protocol, ads.txt anti-fraud specification, open measurement sdk for viewability and verification, vast video specification, and digitrust identity service. board members/companies are listed at https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/. for more information, please visit https://iabtechlab.com.

the drum brings you the latest news and events for the marketing and media industries. discover the trends and challenges facing the industries, and the latest jobs.

powering the open internet with an independent media buying platform that helps marketers reach more customers through a more relevant ad experience.

marketing dive provides in-depth journalism covering the most impactful news shaping the marketing industry. we cover topics like social media, video marketing, mobile, data and analytics, technology, and more.

the ana drives marketing excellence and builds stronger brands through best-in-class events, training, publications, and advocacy.

tracking ad trading and the exchange marketplace

martech series | martech news, views and interviews from the best minds and practitioners of b2b martech, across the world. content syndication and brand amplification.