leverage our proprietary and industry-renowned methodology to develop and refine your strategy, strengthen your teams, and win new business.

tracking ad trading and the exchange marketplace

marketing brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.

martech is on a mission to educate marketers about marketing technology and strategy through news and feature reporting, newsletters, research reports, live conferences and digital events. martech is marketing.

mediapost publications is an on-line publishing resource for all advertising media professionals - tv, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.

since 1930, ad age is your daily-must read covering the rapid changes taking place in media, retail, food and beverage, sports marketing, travel and more.

established in 2014, the iab technology laboratory (tech lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, iab tech lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. its work includes the openrtb real-time bidding protocol, ads.txt anti-fraud specification, open measurement sdk for viewability and verification, vast video specification, and digitrust identity service. board members/companies are listed at https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/. for more information, please visit https://iabtechlab.com.

pubmatic maximizes customer value to deliver the programmatic digital marketing supply chain of the future and stay ahead of advertising technology trends.

breaking news, updates, insights, analysis and guides covering seo, ppc and all things search from the search engine land team and subject matter experts.